When a makeup artist once suggested swapping purple color corrector for highlighter, I was dubious. But the results blew my mind. The Becca Cosmetics First Light Priming Filter, which just was teased on the company’s Instagram, is no doubt causing a similar skepticism in the beautysphere today. The shimmery, mermaid-like purple primer doesn’t look like it should be slathered all over your face. However, lilac is an amazingly brightening color for skin. Trust me. When I tried out the highlighter hack the makeup artist had told me about, I couldn’t get over how dewy, radiant and decidedly unpurple my skin looked, even though I swiped colored stuff all over it. I’m sure it will take on the same effect in Priming Filter form. (BTW this is the second Priming Filter from Becca. The Backlight one, which can be worn alone or under makeup for a soft-focus glow, is a cult favorite.)
More from Becca Cosmetics:
- 7 Surprising Things You Didn’t Know About Becca Cosmetics
- 1 Compact, 4 Ways: The New Becca Multi-Tasking Perfecting Powder
- This May Be The Most Versatile Highlighter Ever Made
Becca claims the new primer instantly erases signs of a “Bad Face Day.” (They list fatigue, dullness, dehydration, puffiness, and fine lines as examples.) As someone who has definitely experienced a handful of those on my own BFD’s, I can’t wait to try this out (and of course, report back). And as a beauty editor, I know these aren’t the most outlandish claims. Purple color correctors are typically used to brighten general sallowness by neutralizing yellowness and evening out warm spots. The formula also touts ginger, which is a soothing anti-inflammatory can energize skin. So the primer is kind of like a ginger shot for your face—without the spiciness. Beyond this, Becca is doing a great job at convincing us with this side-by-side picture they posted on Instagram.
This post also proves that the purple product is universally flattering. My lilac highlighter hack, however, is better suited for fair skin tones.
And can we just take a second to marvel at how pretty this primer looks outside of the bottle. How could I not want to try it out as a highlighter asap?
An official release date for the Becca Cosmetics First Light Priming Filter has yet to be announced, but we reached out to the company for information and will update this post when we heard back.
Now, learn how to make Salma Hayek’s brightening scrub for dark spots: