Of course, there are plenty of setting sprays and powders designed to keep makeup in place, but they don’t always work. Fortunately, jamsu offers a much easier and cheaper solution.

Masterminded by Korean beauty buffs, this revolutionary trick—called “jamsu,” which roughly translates to “diving”—involves coating your freshly made-up visage in baby powder, then submerging it briefly (15-30 seconds) in a bowl filled with water. Supposedly, this works similar to baking, in that the baby powder and water work together to “lock in” your makeup, preventing it from melting off or fading (plus, it gives your skin a matte, oil-free finish—and who doesn’t want that?)


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According to Cosmopolitan.com, jamsu was first introduced by a Japanese beauty blogger, and quickly picked up steam in Korea over the makeup-melting summer months. It has only just begun to gain popularity stateside, but the response has been largely positive (beauty blogger Beauty Vixxen tested the trick and, after getting flawless results, decided she was “in love” with the simple hack.

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