With male beauty vloggers like Manny Gutierrez and James Charles making history nabbing beauty contracts, an official Snapchat Boy Beauty story was inevitable. Men wearing makeup are having a major moment. Guys all around the world have begun to embrace their inner beauty, and this week, the Snapchat story is giving them a huge platform to show off their skills. The app let men all over the United States submit videos of their go-to beauty tips, and the best ones can be found under the Stories section.
The Boy Beauty story not only stars Manny MUA and Charles; some other big-name beauty bloggers like Patrick Starrr, Bretman Rock, and Frankie Grande (Ariana’s brother) make appearances, too. There’s also a handful of lesser-known, ridiculously talented diva dudes too. Throughout the short video, the guys show off their best beauty tips and tricks, including how to execute the perfect red lip (a very important skill), selfie lighting, and the ins and outs of highlighter application. Sure, us ladies may be aware of them already, but these guys prove makeup can (and should) be accessible to everyone.
More from our favorite Beauty Boys:
- The 7 Best Male Beauty Bloggers You Should Follow Right Now
- Men Who Wear Makeup and the People Who Hate Them
- The Face of Maybelline’s New Campaign Is a Man
Though the Boy Beauty trend is still in its infancy, Snapchat is doing an awesome job of bringing beauty equality to the mainstream—and we, for one, couldn’t be more excited. Everyone deserves to look and feel their best—guys included. Whether that means a smooth shave, top knot or no-makeup makeup, gender doesn’t have to hinder anyone’s love of beauty.
You can check out some screenshots of from the Snapchat Boy Beauty story below. To watch the full video, head over to the app while it’s still up. And don’t forget to follow these beauty buffs on social media for more tips. These guys are paving the way for a whole new (beauty) world.
Now, get a Snapchat tutorial from Kylie Jenner: