If you’re one of Nadia Aboulhosn’s more than 500k Instagram followers, you’ve been waiting for the model/blogger to launch a clothing line forever. She’s designed on-trend plus-size collections for Boohoo and Addition Elle, but this is the first label under her own name. It just launched this past week, and already items sold out. (The satin-like dusters have since been restocked.) It’s a small collection to start, in all neutral tones, and made in sizes S to XXXL. That makes it super easy to pick up a piece and know it will fit right in your existing wardrobe. There are skirts, dresses, bodysuits, crop tops, and those popular dusters, in tan, brown, beige, cream, and rose champagne. Tbh, I can see Kim Kardashian wearing this entire line.

Aboulhosn’s fans are thrilled with her debut. She’s been tweeting with them, answering questions all week. Some are just excited to have cute clothes that actually fit their curves, and others are praising the blogger for using women of color in a variety of sizes in the campaign images. Fellow blogger/designer Gabi Gregg is in the ads, too, and looks gorgeous (below.)

We caught up with Nadia Aboulhosn to find out more about her namesake line, and to learn what’s next from the budding designer.

Courtesy of Brand

What made you want to finally launch your own line?

I originally applied for fashion design school when I first began blogging around 2010/2011 but was denied because I wasn’t too great at drawing sketches (I’m still not good at it by the way). It was always something I wanted to do since the beginning of my career. I always wanted to design because there’s a finished product. It was something I could say is complete. Blogging feels good because I can post pictures of myself and it somehow made women feel good because they might have seen a little bit of me in them—but nothing feels better than seeing someone else feel good in what you created.

Why is your line perfect for women with curves?

I make it a point to have material that stretches so it works for most shapes. I pitched to brands for years to create capsule collections with me that ranged in a lot of different sizes so larger sizes came in the same designs as the smaller sizes. I gave up waiting around on other brands to work with me to do it so I decided to do it myself.

Why all neutral colors?

I’ve been staring at those fabrics for almost a year. To be honest, I’m slightly bored with the neutral tones right now, but I wanted them because I wanted a super feminine feel for my first drop since there are so many sides to me. I can be feminine one day and super sporty the next. I wanted women, especially bigger sizes, to have more options than black. I wanted people to step outside [their] comfort zones. I’ll definitely be introducing black pieces soon but for the beginning I wanted something different.

Courtesy of Brand

You give a lot of women body confidence. Who gives you confidence?

I think I’ve always had it for the most part. My parents always made me feel good about myself. I try to think positive about myself and my body and what I have versus focusing on what I don’t have.

It’s a small collection to start. What else do you have in the works?

In the next week I’ll be shooting the next pieces that are being made. I’m working on some summertime looks, so brighter colors and also a few pieces in black and red for Valentine’s day.

What is one item of clothing every curvy girl needs in her closet?

A good pair of denim!


More style for all:

  1. Ashley Graham Stars in H&M Campaign—but There’s a Catch
  2. Ashley Graham’s Victoria’s Secret Dreams Are Not So Secret
  3. Lane Bryant Targets Online Body Shaming in New Campaign

Shop the whole collection now at nadiaaboulhosn.com.

Now, meet model Paloma Elsesser:



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