You may have seen Lush‘s awe-worthy Valentine’s Day collection, but just wait until you see the adorable ads to accompany the pink, red, and emoji-filled line. The Lush Valentine’s Day ads feature same-sex couples bathing together in a—you guessed it—bath bombed-tub in honor of the romantic day.
The green beauty brand, best known for its Instagram bait bath bombs, is celebrating V-Day with its fans by offering a more inclusive, LGBT-friendly message for the holiday. Over Inauguration weekend, Lush unveiled its Valentine’s Day campaign on Twitter, which featured an image of two women sudsing up a bubble bath, to show support for LGBT rights and for those who marched during the Women’s March on Washington.
“To everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove,” said the Tweet.
Since the Tweet was posted, the good vibes photo has garnered more than 2,600 likes and 940 retweets, and fans everywhere have been chiming in online to show their support for the brand’s forward-thinking campaign. “We believe in the right to love for everyone, so of course we wanted to share two lovely Lushies,” the brand explained on Twitter.
And the fan love only continued after Lush Tweeted a second ad, this time, featuring two men in a pretty pink pool of water. And yes, it’s just as adorable as its predecessor.
More exciting news from Lush:
- These Lush Employees Love the Brand So Much They Got Tattoos
- Lush’s Hilarious Video Response to a Viral Tweet Will Make You Appreciate Their Salespeople
- These Lush Mouthwash Tabs Are Basically Bath Bombs for Your Mouth
Lush joins a slew of beauty brands that have all been slowly leaning towards inclusivity for all, including Maybelline New York and its latest beauty boy brand ambassador, Manny Gutierrez, and CoverGirl’s James Charles. With that being said, let’s hope other brands get the message.
Now, find out how we’re dispelling gender norms: