As if we needed more reasons to love H&M, the brand known for stylish basics and high-profile collaborations is using their fashion powers for a good cause. The H&M Foundation, a non-profit group, announced this week that their holiday campaign generated a whopping $3.3 million. The money was donated to UNHCR, the UN Refugee Agency, to help provide education for refugee children.
The campaign took place throughout the holiday season, from Nov. 3 to Dec. 31. For every H&M gift card sold in the brand’s 4,000 store locations around the world, the H&M Foundation made a contribution to the cause. The money will help provide things like school supplies and special education services for refugee children across the world. According to the UNHCR,
many refugee children must purchase their own school supplies or contribute to the costs of their learning materials, a burden which has a major impact on whether or not a child attends school at all.
“Refugee children are five times more likely to be out of school than other children. This is why providing the supplies they need to go to school is so crucial,” Diana Amini, global manager for H&M Foundation, said in a press release. “With this donation, UNHCR can ensure an education for many children in crisis settings across the world.”
The H&M Foundation’s work is especially important, considering half of all refugees are children. The foundation notes that only half of these children have access to primary school education, and even fewer students are given the chance to attend secondary school.
Aiding refugee children is just one of four causes the H&M Foundation is focused on. The foundation—which is privately funded by the Stefan Persson family, the founders and owners of H&M—is also raising funds to support clean water, equality, and protecting the planet.
H&M, proving that good deeds are forever in style.
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