Since President Donald Trump was inaugurated in January, Ivanka Trump’s namesake apparel and lifestyle brand has taken some major hits. Nordstrom, Neiman Marcus and Belk dropped the line, while T.J. Maxx employees were told to stuff her merch in the backs of stores. That, in addition to the /#GrabYourWallet campaign, which asks those against Trump to boycott products associated with his administration, seem to have caused the company’s sales to dip. According to a report from CNBC, the real-estate heiress’s online sales are down by 26 percent year over year.

That said, one byproduct of retailers breaking ties with Trump is those that still do carry the First Daughter’s products are seeing an uptick in sales. For example, as Racked reported earlier today, Ivanka Trump’s perfume is currently holding the top-selling fragrance spot on Amazon. The pocket-sized scent roller is at the number three spot, too. Some buyers are unsurprisingly ordering the fragrance specifically to support the her and the Trump administration, leaving comments to that effect in the Reviews section. Here are some examples of what they have to say:

“I bought this perfume in support of Ivanka Trump. I had no idea how it smelled. I have to say I was pleasantly surprised and I LOVE it!”

“I love this scent and happily showed my support by purchasing this perfume. Just wish I can fit into her gorgeous clothing line.”

“I have purchased & will continue to purchase Ivanka Trump items! They’re beautiful & timeless & I love the quality put into them! I really like a soft fragrance, not the kind that comes into a room before you do! The perk of this scent is that it’s a liberal repellent as well!!!! Yay!!!!”

“Perfect, classic feminine scent that’s not too heavy nor too light. Wondrful value for an outstanding product!! Love this and highly recommend!! Thanks, Ivanka!! I admire you and your entire family!”

Interesting that they’re fighting back by buying Ivanka Trump’s perfume and not clothing, right? We scratched our heads thinking about this fact, too, TBH.


More reads on Trump besides Ivanka Trump’s perfume news:

  1. Illamasqua Launches “Anti-Fascism Pledge” to Take a Stand Against Donald Trump
  2. President Trump’s Hair Is 100 Percent Real, Unfortunately
  3. Misty Copeland Opens Up About Under Armour CEO’s Support for Trump

Trump’s clothing line, which is marketed towards professional women and made in China, Indonesia, and Vietnam, is priced on the high end of mass-market with dresses and heels retailing for around $150 and jackets going up to $400. Her perfume, on the other hand, has a price tag of $29 and is bottled in the U.S., making it a more accessible, not to mention less politically murky, way for Trump supporters to endorse the First Family.


Here’s what happens when kids try to make perfumes for their mothers (spoiler, it’s adorable):



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